This year, the industry Internet is still the "yearly hot word" of the domestic industry. The introduction of supply chain innovation and application-related policies has created favorable conditions for the high-quality development of steel and electric businesses. The iron and steel e-commerce is shifting from the high-speed growth stage of “staking a circle” to the rational growth stage of “hard work”. Technological progress and model innovation will become the two breakthroughs for the future development of domestic steel e-commerce.
As one of the representative enterprises of domestic steel e-commerce, Ouye Yunshang has significantly improved its business performance and increased its financial performance by 50% this year. It is estimated that the total amount of commodity transactions in the whole year will exceed 110 million tons, and the transaction volume that can generate income will reach 40 million tons. In May last year, the company also implemented the first round of equity openness and employee stock ownership, introduced six strategic investors, and established a platform for employee stock ownership to achieve breakthroughs in mixed ownership reform, with the first round of financing reaching 1 billion yuan.
Jin Wenhai, president of Ouye Yunshang, believes that the development of new technologies such as Internet of Things, big data, artificial intelligence, and blockchain is driving steel and electric companies to make full use of new technologies, realize the combination of technology and supply chain scenarios, and improve supply chain service capabilities. Really create value for efficiency and cost reduction in the steel supply chain.
At present, domestic mainstream steel e-commerce companies are committed to building and optimizing the steel supply chain. The essence is to find the most suitable suppliers and achieve synergy through optimal matching. "Insist on doing a third-party platform" has become a common choice for platforms such as Ouye Yunshang, Steel and Silver E-commerce. Ouye Yunshang has built a new format for online retailing of steel. The platform helps steel mills connect with “long tail users” through digital marketing, and provides data operation and supply chain services based on big data and artificial intelligence technologies to help the smart manufacturing of steel mills. Smart purchasing of downstream users. In addition, it has also launched a pre-sales model to expand its service to a more space-oriented forward-order order trading market, enabling steel mills to achieve “online retailing” in future production capacity, helping steel mills to balance production and sales, and meeting the procurement time of small and medium-sized micro-users. Individualized requirements on purchasing specifications and purchasing quantities. At present, Ouye has cooperated with more than 10 steel mills in the capacity pre-sale business model, with an annual transaction volume of over 2.3 million tons.
The successful operation of the e-commerce platform, in addition to "online" resources, "offline" capabilities are also indispensable. The offline logistics infrastructure layout is one of the core capabilities of the e-commerce platform. In order to meet the needs of the steel ecosystem's logistics services in key geographic nodes in the country, Ouye has “implanted” smart tools, marketing power and management capabilities into a cooperative warehouse to build a smart “central warehouse” system covering the core logistics nodes of the country. Eight trial operations have been completed, and each central library is actively exploring new technologies such as Internet of Things, image analysis, and drones. In the future, the annual service scale of the Ouye Yunshang Smart Logistics Service System will be more than 100 million tons.
Relevant industry experts believe that platformization will be the overall development trend of the steel industry in the future, including the second-party platform for large-scale mainstream steel mills for their own production and sales links and direct supply to large customers, large-scale mainstream third-party steel e-commerce platform and specialization. , a vertical platform that features and regionalization. All types of platforms do their best, coexist, and gradually achieve interoperability. One thing is certain. Only those platforms that can continue to improve efficiency, reduce costs and create value for customers can stand the test of the market.
Source: Xinhua News Agency
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